Media Buyer Meta, Google & TikTok Ads

About the Role

Key Responsibilities

• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok.
• Create platform-specific strategies for prospecting, retargeting, and retention.
• Research and analyze competitive ad landscapes to identify new opportunities.
• Build, launch, and optimize ad campaigns to meet ROAS, CPA, and revenue goals.
• Oversee creative testing, including ad copy, imagery, and video concepts.
• Manage budgets daily, reallocating spend to maximize profitability.
• Implement A/B tests on targeting, placements, creative, and bidding strategies.
• Monitor KPIs and performance metrics across all platforms.
• Provide weekly and monthly performance reports with actionable insights.
• Use tools like Google Analytics, Ads Manager, and TikTok Ads Manager to track campaign impact.
• Ensure all ad campaigns follow platform advertising guidelines—especially for dietary supplements.
• Stay up-to-date on algorithm updates, platform changes, and emerging trends.
• Maintain a deep understanding of FTC, FDA, and platform compliance for supplement advertising.

Requirements

• 3+ years of hands-on experience managing Meta, Google, and/or TikTok ads at scale.
• Proven track record of scaling ad accounts with a minimum monthly spend of $50K+.
• Strong analytical skills with the ability to turn data into actionable strategies.
• Experience with e-commerce brands, preferably in CPG or supplements.
• Familiarity with creative testing and ad content development.
• Proficiency with tracking, attribution, and conversion optimization.

Nice to Have

• Experience in the health, fitness, or dietary supplement industry.
• Strong copywriting skills for direct-response ads.
• Understanding of influencer marketing and UGC integration into paid campaigns.

Qualifications

• No additional formal qualifications specified in the description.

Benefits & Perks

• $75,000 starting salary.
• Opportunity to work with a fast-growing, innovative fitness brand.
• Creative freedom to test and scale winning campaigns.
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan