Media Consultant - Tampa Radio

About the Role

Key Responsibilities

• Identifies and assesses sales opportunities and apply resources and strategies appropriately.
• Solicits new business through prospecting and cold calling.
• Consistently manages target accounts in the pipeline.
• Generates revenue through the development of new accounts and growth of existing accounts.
• Create proposals to be presented to Sales leaders, as well as existing and potential clients.
• Consult clients on all CMG solutions, offerings and demonstrate a deep understanding of product capabilities measurement, attribution and KPIs.
• Accountable for learning and selling fully integrated advertising solutions utilizing our full suite of audio and digital products.
• Responsible for meeting and exceeding all sales goals as they are outlined by the General Sales Manager.
• Conducts a need analysis and account reviews to uncover the customer's most essential needs.
• Develops effective marketing plans to meet clients' needs and objectives.
• Creates compelling and persuasive presentations that facilitate new or additional business.
• Effectively negotiates advertising rates.
• Demonstrates product knowledge and value to customers.
• Matches available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships.
• Works with internal departments to manage account stewardship throughout the process.
• Utilizes CRM (HubSpot) to track and manage day to day activity, build a pipeline and ensure execution along with providing weekly projections and reporting.
• Upsells current customers by providing performance metrics and solid results.
• Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
• Attends sales meetings, training sessions and client remote meetings.

Requirements

• Minimum of 2 years of new business development and prospecting experience in media sales or related role.
• Proven record of driving revenue growth through successful campaigns.
• Strong analytical, problem-solving, communication, and people skills.
• Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines.
• Strong marketing, presentation and closing skills.
• Excellent attention to detail and organizational skills.
• Able to effectively negotiate with customers to meet a winning return on investment.
• Has experience prospecting for new clients and sell services to them along with maintaining and upselling existing clients.
• Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot.
• Valid driver's license with an acceptable driving record.

Nice to Have

• BA/BS degree
• Three years of media sales, account management or buying experience
• Proven history of digital and Radio sales success in a local media setting

Qualifications

• BA/BS degree (preferred)
• Minimum of 2 years of relevant sales experience

Benefits & Perks

• Opportunity to grow income through a rewarding commission structure.
• Access to industry-leading tools and resources.
• Challenging career environment with growth potential.
• Part of a team dedicated to making a positive community impact.