Media Director

About the Role

Key Responsibilities

• Effectively develop and present materials in new business pitches.
• Serve as an integral part of the VML media department leadership team, making recommendations on philosophy, structure, tools, and approach for integrated connections planning and execution.
• Manage the flow of client media-related issues, creating solutions and resolving problems.
• Develop and maintain excellent relationships with clients.
• Establish timetables for the development of plans.
• Support the growth and development of junior team members.
• Embody VML's integrated connections planning approach, working closely with the creative team to drive innovative, effective ideas that meet the audience where they live.
• Develop media plans that support the client's marketing objectives.
• Continually reinforce consumer behaviors in the integrated idea development process.
• Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
• Supervise implementation of integrating offerings and tools.
• Identify opportunities for content partnerships and multi-platform media partnerships.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to develop a measurement framework for campaigns.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
• Ensure media plans are executed as planned and approved, on schedule and within budget.
• Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.

Requirements

• 10+ years of experience with media planning and performance media. Agency experience required.
• Team management experience.
• Client facing experience.
• Demonstrated ability to manage and lead across multi-office internal agency environments and multi-agency external client engagements.
• Strong experience and integration with research/planning and analytics/measurement/optimization.
• Outstanding verbal and written communication skills.
• Adept at using media research and planning tools to determine audience size and attributes.

Nice to Have

• Experience with innovative media technologies and capabilities.
• Experience in developing integrated media strategies that meet marketing objectives.

Qualifications

• Educational background is not explicitly specified, but extensive experience in media planning and agency work is required.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings that reflect investment in overall life balance and wellness.
• Culture of growth-oriented opportunities, training, and real-time feedback.