Media Enablement Manager, Growth Analyst

About the Role

Key Responsibilities

• Design and evaluate experiments (A/B testing, lift studies, etc.) to assess incremental impact of campaigns or product enhancements.
• Build financial and statistical models to support test prioritization, hypothesis validation, and scenario planning.
• Collaborate with cross-functional teams including Product, IT, Comms Planning, and channel managers to inform and validate investment decisions.
• Support case development for media-related technology, platform, or product changes.
• Guide roadmap prioritization based on expected return on investment, customer impact, and resource allocation.
• Contribute to forecasting, benchmarking, and trend analysis to guide long-term strategic planning.

Requirements

• Bachelor's Degree in Marketing, Business or Related Field.
• 5+ years of experience in product growth, business analytics, marketing strategy, or a related field.
• Advanced proficiency in SQL, Python, or equivalent data analysis tools.
• Hands-on experience designing and analyzing experiments (e.g., A/B tests, funnel analysis).
• Strong data storytelling and visualization skills; ability to clearly communicate findings to both technical and business audiences.
• Familiarity with KPI setting, reporting, and dashboard development using tools such as Tableau, Looker, or Power BI.
• Background in media, marketing analytics, consumer tech, or performance-based growth environments.
• Experience working within agile product or engineering organizations to influence roadmap decisions.
• Strong understanding of retention metrics, lifecycle analysis, and marketing funnel performance.
• Exposure to incrementality testing.

Nice to Have

• Experience working within agile product or engineering organizations to influence roadmap decisions.
• Exposure to incrementality testing.

Qualifications

• Bachelor's Degree in Marketing, Business or Related Field.
• 5+ years of relevant experience.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Mobile service & home internet discounts, pet insurance, commuter and transit programs.