MEDIA EXECUTIVE (ASSO) - KCBD

About the Role

Key Responsibilities

• Serve as a secondary client contact, gaining insight into client objectives and enhancing outcomes through research and analysis.
• Formulate media plan recommendations, buy summaries, and campaign measurements.
• Collaborate with Account Executives during sales calls, delivering proposals with media strategies and costs.
• Manage end-to-end campaign execution, ensuring flawless implementation and results.
• Lead optimization strategies for digital campaigns to improve performance.
• Stay informed about emerging trends and identify growth opportunities within evolving markets.
• Develop and present reports on campaign success and future recommendations.
• Build positive relationships within the department, across the company, and with vendors.
• Oversee campaign analytics tracking and conduct digital marketing research.
• Measure and report on marketing efforts and website performance using tools like Google Analytics.
• Coordinate with sales, creative, news, and digital teams to execute sponsored promotions.
• Support client campaign performance presentations.
• Work with Account Executives and Sales Managers to develop digital marketing strategies.
• Provide administrative support to the sales team and managers.
• Assist with sales projects such as lead management, content organization, and social media copywriting.
• Execute digital orders accurately and on time.
• Manage ad trafficking and verify successful campaign launches.
• Monitor scheduling, pacing, and implementation of campaigns to ensure punctual delivery.
• Communicate effectively with sales teams, vendors, and external partners.
• Ensure campaign revisions are executed correctly and meet specifications.
• Manage advertising guidelines and specifications for new partnerships.
• Build relationships with distribution channels, vendors, and agencies, and handle ad hoc requests.
• Collaborate across departments on projects, procedures, systems, and creative matters.
• Contribute to improving Ad Operations processes and suggest enhancements to leadership.
• Assist the development team with resolving ad-related technical issues.

Requirements

• Minimum of 2 years of preferred experience in digital media.
• Strong creative aptitude, digital fluency, and collaborative work skills.
• Exceptional copywriting and communication skills.
• Experience in executing digital advertising campaigns across display, video, social, and email marketing.
• Proficiency with digital marketing analytics tools, including Google Analytics.
• Knowledge of Facebook, Instagram, Microsoft Excel, Word, and PowerPoint.

Nice to Have

• Additional experience in social media content management.

Qualifications

• Not explicitly specified beyond the experience and skills listed in requirements.

Benefits & Perks

• Not explicitly specified in the description.