MEDIA EXECUTIVE (ASSO) - WMBF

Gray TV

Myrtle Beach, SC

Full Time

Mid Level

5 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, Telemundo Affiliates, digital media services, video production companies, and studio facilities. WMBF is a Gray Media-owned NBC affiliate in Myrtle Beach, SC, offering local news, weather, and programming via digital platforms, with a focus on serving the Myrtle Beach-Florence market and its visitors.

Key Responsibilities

Service existing agency accounts and create sales opportunities specific to each client.
Assist the sales manager in growing agency TV and Digital revenue share.
Grow and retain agency accounts by understanding client KPIs.
Assist in the production of the client's needs and act as a liaison with all departments.
Research strategies and rating projections to utilize in client avails and proposals effectively.
Accurately forecast agency account revenue weekly.
Process all functions of broadcast accounts, including electronic order entry, makegoods, etc.
Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.

Requirements

Prior media sales or advertising agency experience is required.
Wide Orbit and MS Office applications experience is required.
Knowledge of general marketing practices and exceptional written communication skills.
Negotiation skills are required.
Attention to detail, willingness to learn new skills and software.

Nice to Have

Bachelor's degree in business, marketing, advertising, or a related field is preferred.

Qualifications

Prior media sales or advertising agency experience.

Working at Gray TV

Gray Media provides equal employment opportunities (EEO) to all employees and applicants, and complies with applicable nondiscrimination laws. The company prohibits workplace harassment based on race, color, religion, sex, national origin, age, disability, or veteran status, and emphasizes a respectful, inclusive work environment.

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