MEDIA EXECUTIVE - KSWO (Lawton)

Gray TV

Lawton, OK

Full Time

Executive

about 2 months ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, Telemundo Affiliates, digital media agencies, video production companies, and studio facilities. KSWO is a heritage ABC affiliate in the Wichita Falls/Lawton DMA, providing news, weather, and entertainment to communities in Oklahoma and Texas. The Media Executive role at KSWO involves representing the station to local clients, developing new business, and delivering advertising results across various platforms.

Key Responsibilities

Represent KSWO to local clients in the Lawton, OK/Wichita Falls, TX DMA.
Develop new business and deliver advertising results to clients on core station, digital platforms, and affiliated channels.
Understand customer growth needs and utilize CRM tools effectively.
Work with the creative team to develop effective advertising campaigns.
Reach goals and adhere to budgets.
Adapt quickly to new technologies and maximize sales on over-the-air and digital platforms.
Formulate and execute daily plans with a strong work ethic.

Requirements

Strong work ethic and track record of success.
Time management skills and the ability to work independently.
Strong interpersonal, communication, and customer service skills.
Detail-oriented with effective problem-solving and organizational skills.
Goal-driven with a positive, can-do attitude.
Enjoys working in a fast-paced environment.
Receptive to change and new opportunities.
Valid driver's license and a clean driving record.
Previous work in outside sales or media is a plus, but not necessary.

Nice to Have

Experience in media sales or a related field.

Qualifications

Previous work in outside sales or media is a plus, but not necessary.
Valid driver’s license and a clean driving record.

Benefits & Perks

Training and full benefits.
Generous compensation plan.

Working at Gray TV

Gray Media provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable laws and prohibits workplace harassment based on race, gender, sexual orientation, gender identity or expression, and other protected statuses. Gray Media encourages all new employees to be fully vaccinated against the coronavirus before their first workday.

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