MEDIA EXECUTIVE - KWTX (WACO)

Gray TV

Waco, TX

Full Time

Mid Level

4 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media properties, video production companies, and studio facilities. KWTX-TV News 10 is the dominant station in the Waco-Temple-Killeen market, offering TV and digital marketing solutions with a state-of-the-art facility. The role involves working within this environment to promote and sell advertising, with a focus on the Telemundo platform and Hispanic market segments.

Key Responsibilities

Spearhead all communication regarding Telemundo and the Hispanic market to the sales team
Inform team members with information about Telemundo programming, specials, sports, etc
Be the station conduit between the Gray National Telemundo sales office and the station
Attend client meetings with other Media Executives to help generate Telemundo revenue
Create and present marketing strategies to grow local businesses
Drive revenue through the company's sales initiatives
Retain current business and develop new business contacts
Attain budgeted revenue goals
Understand the business objectives and marketing strategies of clients and develop ways to help them achieve their goals
Effectively handle all administrative duties

Requirements

Demonstrated history in new business development
Strong organizational, written, and presentation skills
Proficient in the Microsoft Office suite
Ability to build and maintain positive customer relationships
Competitive, persuasive, energetic, and self-motivated traits
Ability to overcome objections
Enjoys a fast-paced environment and has a desire to win
Professional appearance is a must
Must possess a valid driver's license, good driving record, and auto insurance

Nice to Have

Bilingual skills

Qualifications

College degree preferred

Benefits & Perks

Not explicitly specified in the description

Working at Gray TV

Gray Media provides equal employment opportunities (EEO) to all employees and applicants, and complies with applicable nondiscrimination laws. The company prohibits workplace harassment based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. Gray Media emphasizes a professional, inclusive, and respectful work environment.

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