MEDIA EXECUTIVE - WALB
Gray TV
Job Description
About the Role
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering digital marketing strategies with advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. WALB-TV is an award-winning NBC / ABC affiliate in Albany, GA, covering more than 40 counties across South Georgia. It is a dominant #1 news station and offers clients multiple advertising solutions including television, digital, video, and email marketing. WALB works with over 200 local, regional, and national accounts monthly, helping clients reach their goals. WALB began broadcasting in 1954 and was the first Gray Television Station.
Key Responsibilities
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis.
- Offer innovative digital solutions that include Paid search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more.
- Support sales staff with dynamic marketing presentations and strategies that win.
- Manage all facets of campaign execution by working with the Digital Media Team.
- Stay ahead of emerging trends in digital media and marketing, seeking new opportunities to enhance strategies and deliver client solutions.
- Develop and present concise reporting decks highlighting campaign success and recommendations for future campaigns.
- Promote positive working relationships within the department and the company.
Requirements
- Detail oriented.
- A thorough understanding of the digital advertising media landscape.
- A results-driven mindset with a passion for growth and innovation.
- Experience working in both B2B and B2C environments.
- Proficient in Microsoft Office, Excel, and PowerPoint.
- Strong communication and listening skills.
- Ability to prioritize, multitask, and perform in a high-paced environment.
- Organizational skills and willingness to take initiative.
Nice to Have
- Experience with digital marketing strategies and tools.
- Knowledge of emerging digital media trends.
Qualifications
- Not explicitly specified in the description.
Benefits & Perks
- Not explicitly specified in the description.
Working at Gray TV
Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable laws governing nondiscrimination and prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Gray Media encourages all new employees to be fully vaccinated against the coronavirus before their first workday.
Job Details
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About Gray TV
Website
gray.tv
Company Size
5001-10000 employees
Location
Albany, GA
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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