MEDIA EXECUTIVE - WCSC (GDM)

Gray TV

Charleston, SC

Full Time

Executive

about 2 months ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media, video production companies, and studio facilities. WCSC is part of Gray Media, located in Charleston, a rapidly growing city known for its food scene, high-tech growth, and medical community. The Media Executive role is within Gray Digital Media, focusing on digital sales and marketing solutions.

Key Responsibilities

Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement effective digital marketing strategies for their businesses.
Meet or exceed sales expectations, goals, and budgets, managing your own digital sales revenue for retention and growth.
Learn and master Gray Digital Media's suite of industry-leading digital services.
Develop, retain, and grow client relationships in Charleston, throughout South Carolina, and across the United States.
Manage your digital book of business using client management tools and software.
Design, write, and present marketing proposals and presentations.
Communicate and collaborate effectively across all Gray Digital Media departments and support staff.

Requirements

2 or more years' experience in digital media sales preferred, with evidence of prior success or experience in a digital agency working with clients.
Demonstrates intellect, drive, executive presence, and sales acumen.
Ability to prospect and network with business decision-makers within small, medium, and large organizations.
Proven experience building excellent client relationships.
Excellent troubleshooting and problem-resolution skills.
Superb written and verbal communication skills.
Proficiency with Microsoft Excel, Word, and PowerPoint.
Google Certification (specifically Google Analytics & Google Ad Manager) preferred.

Nice to Have

Google Certification (Google Analytics & Google Ad Manager).

Qualifications

Experience in digital media sales or in a digital agency working with clients.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable laws governing nondiscrimination and prohibits workplace harassment based on race, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Gray Media encourages all new employees to be fully vaccinated against COVID-19 before the first workday.

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