MEDIA EXECUTIVE - WIS

Gray TV

Columbia, SC

Full Time

Mid Level

8 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media, video production companies, and studio facilities. WIS is the #1 local media organization in Columbia, South Carolina, offering award-winning journalism, multiplatform advertising solutions, and a vibrant community presence. It has a long-standing history of market leadership and produces over 60 hours of local programming weekly.

Key Responsibilities

Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
Develop advertising solutions for new customers that deliver results to their customers.
Grow accounts by providing proof of performance and solid results.
Manage a consistent pipeline of prospects and target accounts.
Conduct client needs analyses and account reviews to address each customer's most essential needs.
Demonstrate product knowledge and value to clients.
Effectively explain the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
Effectively negotiate with customers to meet a winning return on investment.
Provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
Create and deliver formal written and verbal presentations to clients.
Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.

Requirements

Bachelor's degree, or equivalent combination of education and experience.
3-5 years related experience preferred.
Excellent communication and customer service skills.
Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
Team player who can produce quality results and work with a variety of internal and external customers.
Candidate should be creative, flexible, and able to adapt to industry change.
Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.

Nice to Have

Knowledge of Microsoft Office suite (Excel, PowerPoint, Word).

Qualifications

Educational background including a bachelor's degree or equivalent experience.
Experience in media sales or related fields.

Benefits & Perks

Competitive base salary plus commission opportunities and bonus objectives.
Environment that supports achieving unlimited success.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a drug-free workplace and prohibits workplace harassment based on race, gender, sexual orientation, gender identity, age, disability, or veteran status. Gray Media values diversity, inclusion, and a respectful work environment.

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