Media Manager

About the Role

Key Responsibilities

• Design, implement, and execute FanDuel Casino's programmatic media strategy, overseeing the in-house transition and developing a cross-channel approach.
• Hands-on management of OLV, display, mobile, audio, and DOOH advertising channels.
• Guide junior team members in daily management and optimization of budget allocation, bid strategies, ad formats, audience targeting, brand safety, supply & inventory, reach & frequency.
• Make recommendations to stakeholders to improve program performance.
• Build and maintain relationships with external media partners to evaluate opportunities and optimize channels.
• Introduce innovative media opportunities through existing and new initiatives.
• Liaise with internal teams, creative partners, and agencies to ensure seamless campaign launch and execution.
• Improve internal processes for digital media campaign management, including creative and tag trafficking, QA, and workflow optimization.
• Mentor and manage junior team members to foster innovation, creativity, and a collaborative environment.

Requirements

• 5+ years of experience managing and executing programmatic campaigns, either at an agency or in-house.
• 2+ years of managerial experience preferred.
• Expertise in DSPs such as DV360, TTD, Yahoo, Amazon Ad Platform, or similar platforms.
• Strong knowledge of ad-serving, tracking systems, ad management platforms, and MMPs.
• Experience working with performance marketing metrics like CPM, CPI, CPA, CPC, and LTV.
• Ability to negotiate rates and deal structures with advertising partners.
• Strong analytical and reporting skills, with proficiency in MS Excel.
• Excellent communication skills, both verbal and written.
• Strong team player with the ability to foster good working relationships.
• Meticulous attention to detail, organizational skills, and ability to multi-task and prioritize.

Nice to Have

• Experience with high-paced, dynamic environments for industry-leading brands.
• Experience with cross-channel digital media strategies.
• Knowledge of emerging market trends and best practices in digital advertising.

Qualifications

• Relevant professional experience in digital media and programmatic advertising.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401k plan with up to 5% match.
• Commuter benefits, pet insurance, and more.
• Paid personal time off and 14 paid holidays.
• Additional benefits vary by location, role, and level.