Media Manager, Amazon

About the Role

Key Responsibilities

• Build annual integrated marketing strategies, budgets and execution plans for pure play retailers (Amazon, Instacart, Grove Co., Chewy) to deliver the North American eCommerce sales growth objectives
• Act as primary point of contact for external media agencies and oversee billing & scope of work management
• Develop a strategic approach to activating broader brand plans for Mrs. Meyer's, Method & Babyganics to generate and capture consumer demand
• Manage media budgets across all accounts and develop scenarios for optimizing investment
• Develop KPIs for all programs and own reporting for monthly and quarterly business reviews with key learnings for future optimization
• Facilitate retailer Joint Business Planning (JBP) with retailer media teams and weekly status meetings
• Collaborate with cross functional partners, including Sales, Brand Marketing, eCom Analytics, Sales Planning, Finance, Creative Studio and Legal
• Create & own a test & learn agenda to continuously improve our executions
• Design innovation launch plans to support discovery and trial of new products and expanding assortment
• Maintain the Omnichannel Marketing Calendar for Pure Play
• Oversee the development of our B+ and A+ content across online retailers
• Manage a team of 2 to maintain and optimize our digital shelf

Requirements

• Bachelors degree and 7+ years of experience in ecommerce retail media with at least 2+ years in the Consumer Packaged Goods (CPG) space
• 2+ years people management experience
• Qualified candidates must be legally authorized to work in the United States without sponsorship
• Experience working at or with an agency partner
• Proven analytical capabilities using various data sources including POS, Advertising Portals, and Consumer Panel Data
• Ability to listen and understand complex problems before creating solutions
• Ability to think like a founder in a dynamic growth environment considering evolving customer and consumer trends
• Critical thinking skills and ability to influence organizational structures
• Ability to step away from details and share the big picture impact

Nice to Have

• Experience working at or with an agency partner
• Proven analytical capabilities using various data sources including POS, Advertising Portals, and Consumer Panel Data
• Prefers to listen and understand complex problems before creating mutually beneficial solutions with internal and external partners
• Able to think like a founder in a dynamic growth environment considering evolving customer + consumer trends
• Critical thinker able to influence up and across organizational structures
• Ability to step away from the details and share the big picture impact

Qualifications

• Bachelor's degree
• 7+ years of experience in ecommerce retail media
• At least 2+ years in the Consumer Packaged Goods (CPG) space
• 2+ years of people management experience
• Legal authorization to work in the United States without sponsorship

Benefits & Perks

• The Company's Total Rewards package is at or above industry levels
• Expected base salary range between 153,600.00 USD - 201,600.00 USD
• Potential for profit sharing, short-term incentives, and long-term incentives
• Comprehensive, competitive, and differentiated benefits program