Media Manager, Paid Social

Hawke Media

Santa Monica, CA

Full Time

Mid Level

70k-80k

20 days ago

Job Description

About the Role

The Media Manager for Paid Social at Hawke Media is a hands-on role responsible for managing paid Facebook performance marketing campaigns to acquire customers and drive revenue across various brands and publisher shops. The role involves researching and adopting best practices for user acquisition, growth hacking, conversion optimization, A/B testing, and streamlining processes to identify and scale high-converting campaigns on Facebook and Instagram. The position also includes leading strategic social and influencer plan development, integrating social insights into overall planning, and building strong client relationships within a dynamic, collaborative culture that values client success and innovation.

Key Responsibilities

Manage paid Facebook performance marketing campaigns to acquire customers and drive revenue.
Research and adopt best practices for user acquisition, growth hacking, conversion optimization, and A/B testing.
Streamline processes to identify and scale high-converting campaigns across Facebook and Instagram.
Lead strategic social and influencer plan development and launch within social accounts.
Integrate social insights into overall planning, incorporating data, research, and analytics into recommendations.
Determine campaign setup, including testing methodologies and reporting requirements, to ensure full impact and efficiency.
Build trust and establish positive relationships with clients.
Develop POVs around relevant trends, tools, and emerging opportunities within social media and influencer industries.
Create and develop media-specific documents such as media plans, objectives, strategies decks, and related functions.
Drive team brainstorms to develop plans and consideration sets.

Requirements

2+ years of previous paid social media experience with a focus on Meta platforms.
Thorough knowledge of advanced analytics and performance media.
Understanding of marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram; additional platforms preferred.
Exposure to advanced targeting/retargeting tactics in social media.
Comfort owning and managing budget/investment levels in social media campaigns.
Strong knowledge of direct response, ROI, ROAS, CPA paid social media metrics, Google Analytics, and marketing data trends.
Ability to project manage multiple tasks simultaneously, prioritize workload, and thrive in a fast-paced environment.
Solid presentation, communication, and listening skills.
Proactive self-starter with confidence in data analysis and presentation.

Nice to Have

Experience with other social media platforms beyond Facebook and Instagram.
Additional tools and projects to further education and growth within lifecycle marketing.
Proven client growth using full funnel marketing strategies and out-of-the-box thinking.

Qualifications

Experience with Facebook/Instagram advertising platforms.
Proficiency in analytics and performance media tools.
Strong communication and presentation skills.

Benefits & Perks

Competitive base salary.
Equity participation in select transactions.
Health, dental, vision insurance.
401(k) with company match.
A results-driven, entrepreneurial culture with high visibility to the CEO.

Working at Hawke Media

Hawke Media fosters a dynamic, collaborative culture that emphasizes accountability, results, and continuous learning. The company values a positive attitude, out-of-the-box thinking, client success, and team development, with a focus on innovation and high standards.

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