Media Planner

About the Role

Key Responsibilities

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
• Analyzing campaign results to highlight key learnings and translating those learnings into concise, actionable recommendations

Requirements

• A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment and a solid understanding of the media planning and buying process
• An artful ability to translate client objectives into exceptional media strategies and communicate them clearly
• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and their effective use
• Willingness to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Nice to Have

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) especially for tasks like ideation, research, or content generation

Qualifications

• A four-year college education
• Two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment and media planning and buying process
• Ability to translate client objectives into media strategies and communicate them effectively
• Understanding of advertising and direct marketing performance metrics
• Willingness to travel as needed
• Familiarity with AI tools like ChatGPT, Google Gemini, DALL·E, Midjourney is a plus

Benefits & Perks

• Robust and inclusive benefit programs including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
• Compensation range of $59,850 - $82,740 annually, with pay determined based on skills, qualifications, and experience
• Potential participation in freelancer/temporary employee medical plans and 401(k) plans for temporary roles
• Paid time off and other benefits for regular roles