Media Supervisor

About the Role

Key Responsibilities

• Shape Responsible for learning the client's business inside and out and staying abreast of industry and category information. Proactively expand and share knowledge across the organization through industry research, events and vendor/publisher meetings. Identify opportunities to improve infrastructure and processes. Is a strong voice within the media team, leading discussions and points of view about client business internally and externally.
• Develop Creatively author media strategies that articulate how people will experience, share and interact with a message/content based on the client's campaign and business objectives. Guide, review and pressure test integrated tactical media plan development. Define campaign and media measurement plans in partnership with Media Analytics and Strategy teams. Develop and lead reporting structure, templates, cadence, optimizations and recommendations. Help develop and approve media planning timelines.
• Analyze Analyze and disseminate data to provide sound, strategic consumer insights-driven media recommendations. Responsible for media performance aligning with campaign measurement plans. Collaborate with Media Analytics to ensure transparency on campaign performance and surface holistic campaign insights. Ensure all technologies are in place for needed media KPI measurement. Present insights and recommendations directly to clients, in collaboration with Media Analytics.
• Communicate Demonstrate strong presentation skills. Serve as a key client contact to receive the client requests, investigate proposed and alternative solutions to maximize client objectives and identify and/or resolve any execution issues. Lead cross-team, cross-discipline and cross-agency ideation and ensure application to strategies/tactical plans.
• Collaborate Foster collaboration, share technological insights and current marketplace knowledge to bring our ideas to life. Become a trusted, valued partner to media leads, cross-discipline team members and agency partners. Build strong relationships with creative teams to collaborate and build on ideas.
• Execute Accountable for start to finish planning process and overall campaign health. Centrally manage negotiations/rate tracking, planning costs, performance benchmarking and budget management of assigned accounts. Develop Q/A process and checklists in partnership with Media Director and ensure processes are adhered to. Oversees reporting process, ensuring accuracy and collaborates with Analytics on reporting standards. Works with planners and analytics teams to establish requirements for campaign setup. Ensure all required technologies are set up (campaign management, tagging, brand safety, etc.).
• Manage Manage team of media managers assigned to your account(s) and participate in hiring and evaluation process. Train junior staff in the media discipline, as well as the specifics of the client's business and industry. Guide team members on strategic bodies of work. Remove barriers for team that are getting in the way of day-to-day work. Vet tactical recommendations made by team members and agency partners. Ensure timelines are met. Provide oversight on budget allocations/spend, media KPIs, estimates and projections. Ensure effective monitoring and optimization of media. Provide regular, constructive feedback to junior team members to help them grow. Ensure governance of billing and reconciliation process.

Requirements

• Minimum of 5 years' experience in Media Planning with 2+ years' experience managing junior team members.
• Experience with integrated planning required; planning/leading the execution of a broad range of channels inclusive of OOH, TV, Radio, Digital Video/Audio, Display, Social.
• Experience translating client objectives/communication objectives into media strategies and leading junior team members in translation of media strategies into tactical media plans.
• Strong written and verbal communication skills (including presentation skills).
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to lead a team, handle multiple assignments and meet tight deadlines.
• Keep abreast of industry trends through trade news, industry workshops/seminars and track current events.
• Experience using an array of media planning and implementation tools required; Examples: ComScore, Ad Intel, Kantar/Vivvix, Nielsen IMS, Simmons/MRI, Scarborough, 3rd Party Ad Servers such as GCM/CM360.
• Proficiency at MS Suite: Excel, Word, PowerPoint, Teams required.
• Previous experience working within DSPs/self-serve platforms is a plus.
• Experience using organizational and media planning tools such as Monday.com and Media Ocean/Prisma is a plus.

Nice to Have

• Full Funnel experience (Brand + Demand Gen) preferred.
• Previous experience working within DSPs/self-serve platforms is a plus.
• Experience using organizational and media planning tools such as Monday.com and Media Ocean/Prisma is a plus.

Benefits & Perks

• Passionate, driven people We champion a culture of people that do extraordinary work.
• Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.