Media Technology Lead

Uber

New York, NY

Full Time

Senior

203k-226k

4 days ago

Job Description

About the Role

The Media Technology Lead role involves managing Uber's global media technology strategy, focusing on designing data and AI-driven media strategies to reach millions of consumers worldwide. The position requires translating high-level strategies into flawless execution, managing partnerships with ad technology vendors and media agencies, and implementing advanced targeting, predictive analytics, generative AI, and autonomous agents to enhance Uber's marketing efforts.

Key Responsibilities

Help lead the media technology and data strategy for Uber Brand marketing globally
Evaluate and execute the effective use of Marketing AI technologies
Manage our external media agency technology team to deliver best-in-class media targeting, optimization and reporting
Ensure all of our media and marketing targeting approaches are fully privacy-compliant
Develop deep ad technology partnerships to ensure Uber has access to best-in-class targeting and media reporting capabilities
Partner with regional marketing teams to deliver meaningful impact in local campaigns through advanced targeting and personalization at scale
Constantly test new targeting techniques and media technology features
Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies take a consumer-first approach
Act as a trusted partner and in-house subject matter expert on data, targeting and AI to the broader organization, providing thought leadership and a clear vision for media technology
Partner with Uber's in-house Data Science team to create a robust media technology testing roadmap

Requirements

Experience in managing media technology and data strategy at a global level
Knowledge of Marketing AI technologies and their effective use
Ability to manage external media agency technology teams
Understanding of privacy compliance in media and marketing targeting
Experience developing ad technology partnerships
Ability to collaborate with regional marketing teams for targeted campaigns
Proficiency in testing new media targeting techniques and technology features
Strong knowledge of data, targeting, and AI in marketing
Experience working with data science teams to develop testing roadmaps

Nice to Have

Experience with autonomous agents and generative AI in marketing
Familiarity with advanced media targeting and personalization at scale

Qualifications

Relevant experience in media technology, data strategy, or related fields
Proven ability to lead complex initiatives in a global environment

Benefits & Perks

Eligible to participate in Uber's bonus program
Potential for equity awards and other compensation
Various benefits (details available at provided link)

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. The company values bold ideas, real-world impact, growth through challenges, and progress fueled by speed. Uber emphasizes collaboration, innovation, and a strong cultural identity centered around its offices, with expectations for employees to spend significant time in-office unless otherwise approved.

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