Messaging Infrastructure & Automation Lead

Launch Potato

Buffalo, NY

Full Time

Senior

110k-150k

7 days ago

Job Description

About the Role

Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we have built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Key Responsibilities

Own and optimize Launch Potato's messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations.
Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention.
Lead major data and platform migrations while maintaining compliance and robust documentation standards.
Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance.
Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows.
Lead root cause analysis and incident resolution related to messaging infrastructure.
Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows.
Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs.

Requirements

5-7+ years in technical/messaging operations or marketing technology.
Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru).
Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management.
Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content.
Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools.
Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems.
Excellent communication skills and documentation habits.

Nice to Have

Experience with platform migrations and vendor integrations.
Ability to translate technical complexity into clear enablement for internal teams.
Experience working in fast-paced environments and delivering scalable solutions.

Qualifications

Educational background is not explicitly specified, but 5-7+ years of relevant experience is required.

Benefits & Perks

Total compensation includes a base salary, profit-sharing bonus, and competitive benefits.
Base salary ranges from $110,000 to $150,000 per year, depending on market and experience.
Performance-driven company with future increases based on company and personal performance.

Working at Launch Potato

Launch Potato values a diverse, inclusive team and culture. We are committed to diversity, equity, and inclusion, and do not discriminate based on race, religion, gender, sexual orientation, age, veteran status, disability, or other protected characteristics. We foster a high-growth, high-performance environment where speed, ownership, and measurable impact are prioritized.

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