Mgr - Digital Growth Marketing

About the Role

Key Responsibilities

• Develop and implement digital demand growth and performance marketing strategies.
• Lead and guide paid digital marketing efforts across channels, balancing growth and ad spend.
• Collaborate with cross-functional teams and partner agencies and present recommendations to senior leadership at UFCU.
• Lead SEO strategy and optimization.
• Help drive content strategies with marketing team to optimize digital creativity.
• Partner with cross-functional teams for trial conversion and activation rate improvement.
• Oversee ad unit testing, and analysis for continuous campaign improvement.
• Ensure digital marketing channels are aligned with the UFCU brand narrative and voice.
• Evaluate, recommend, and implement new online marketing opportunities and technologies.
• Manage and optimize performance of digital marketing channels.
• Monitor paid digital media channels to help drive overall account opens and provide strategic direction on future campaigns.
• Forecast, measure, and analyze digital campaign performance across the funnel.
• Utilize analytical skills to evaluate end-to-end member experience across multiple channels and touch points.
• Create analysis reports, KPIs, and dashboards to communicate digital strategy and performance to stakeholders.
• Build internal relationships and serve as the communication bridge between digital marketing, product marketing, data analytics, and other functional areas.
• Lead media partner agencies, assess efficiencies, manage vendor relationships, and ensure contractual and service standards are met.
• Adhere to all company policies, procedures, and regulatory requirements.

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering, or related business discipline.
• Minimum of five (5) years in a digital marketing or digital product management environment working with paid and organic social media advertising platforms, web-based content management systems, search engine marketing, and email marketing platforms.
• Minimum of three (3) years formal or informal management and leadership experience developing, influencing, or leading teams.
• Deep experience and understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices.
• Experience in or work with advertising, media, and/or digital agencies.
• Expert knowledge of digital marketing strategies and project management principles.
• Advanced computer skills including proficiency in database software and Microsoft Office Suite.
• Strong analytical skills and attention to detail.
• Ability to synthesize large amounts of data into actionable insights.
• Excellent verbal and written communication skills, with the ability to collaborate across technical and non-technical teams.

Nice to Have

• Bilingual Spanish/English.
• Experience with a broad set of marketing technology, including Cloud Computing Platforms and Personalization.
• Experience leading technical projects, new platform evaluations, and integrations.
• Proficiency in JavaScript, HTML, and related web technologies.

Qualifications

• Bachelor's Degree or equivalent experience.

Benefits & Perks

• Not explicitly specified in the description.