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Mgr, Digital Marketing

CNO Financial Group

Carmel, IN
Full Time
Senior
106k-159k
19 days ago

Job Description

About the Role

The Mgr, Digital Marketing at CNO Financial Group is responsible for driving lead generation through integrated digital campaigns, including paid search, paid social, retargeting, display, email, and programmatic efforts. This role focuses on increasing traffic to CNO websites and generating high-quality prospects to support new customer acquisition. The position involves working with internal and external partners to create and implement digital marketing campaigns, analyzing performance metrics, and optimizing campaigns to exceed objectives. It offers an opportunity to lead high-impact campaigns and contribute to measurable business growth within a company committed to values like People Focused, Integrity, Customer Driven, and Excellence.

Key Responsibilities

  • Owning a broad set of digital marketing initiatives that include paid social and other online advertising vehicles, with a special focus on localized paid programs.
  • Analyzing and tracking results to meet or exceed revenue targets and improve ROI.
  • Coordinating and monitoring the work of external agency partners and aligning them with internal teams and business objectives.
  • Creating and driving execution of integrated marketing programs, aligning teams across owned and/or paid channels for amplification (e.g., creative, social, blog, and web/lifecycle marketing).
  • Leading the development and driving the execution of digital advertising campaigns to drive conversion and sales leads, with a focus on localized and geographically significant campaigns.
  • Leading the analysis and managing budgets and the prioritization of paid social, paid search, and other digital efforts.
  • Monitoring and reporting on digital campaign performance, continuously optimizing based on key metrics such as customer acquisition cost (CAC) and overall ROI.
  • Evaluating emerging technologies and introducing new advertising opportunities in digital advertising space and with lead aggregators.
  • Identifying KPIs, trends, and insights, and optimizing spend and performance based on the insights.
  • Leading the production of a continuous cycle of testing ad creative, audience segmentation, bidding strategy, and other insights to optimize campaigns.

Requirements

  • Bachelor's degree in Marketing, Communications or equivalent experience.
  • 5 years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
  • The ability to collaborate with cross-functional teams, balance multiple projects, and introduce new ideas.
  • Strong critical thinking and problem-solving skills with a bias toward action.
  • Skilled in setting up and optimizing PPC Ads, including Meta Ads, Google Ads, Microsoft Ads and others.
  • Experience managing schedules and timelines for the creation and implementation of advertising content across multiple channels.

Nice to Have

  • 7+ years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
  • Demonstrated success in testing new advertising programs and growing them into always-on lead drivers.

Qualifications

  • Bachelor's degree in Marketing, Communications or equivalent experience.
  • 5 years of experience supporting digital advertising campaigns.

Benefits & Perks

  • Paid parental leave
  • Paid holidays
  • Disability insurance
  • Health insurance
  • Dental insurance
  • Paid time off
  • Work from home
  • Vision insurance
  • 401(k) matching
  • Life insurance

Working at CNO Financial Group

CNO Financial Group embraces flexibility and encourages work from any US-based location, with options for remote work or office presence within a 60-mile radius of offices in Birmingham, Carmel, Chicago, Orlando, and Milwaukee. The company values diversity, promotes professional growth, and fosters a culture of development, integrity, and customer focus. It is committed to providing a supportive environment that rewards contribution and helps employees reach their potential.

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Job Details

Posted AtJul 24, 2025
Job CategoryDigital Marketing
Salary106k-159k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About CNO Financial Group

Website

cnoinc.com

Location

Carmel, IN

Industry

Direct Health and Medical Insurance Carriers

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