Mgr, Product Marketing

About the Role

Key Responsibilities

• Work closely with retail leaders to develop and execute data-driven marketing strategies to grow retail business lines and improve member engagement retention rates.
• Monitor external market trends, competitor activities, and customer behaviors to refine and create marketing campaigns and identify new opportunities.
• Ensure campaigns are relevant, efficient, and aligned with the company's overall strategy.
• Track and measure campaign effectiveness using ROI-driven metrics and KPIs, ensuring data-driven decision-making.
• Provide comprehensive reporting, insights, and presentations on campaign performance to leadership.
• Collaborate with marketing operations and creative teams to ideate and deliver compelling marketing materials and initiatives.
• Continuously review and analyze campaign performance, adjusting strategies as needed to achieve business objectives.
• Work closely with business development, branches, and other internal and external teams, providing marketing support and recommendations to enhance customer retention.
• Provide tools, materials, and opportunities for other business areas to leverage marketing efforts effectively.
• Partner with leadership to inform marketing budgets and justify additional funding requests when necessary.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration.
• Act as a marketing thought leader within the organization, inspiring others with creative and strategic thinking.

Requirements

• Bachelor's Degree in Marketing, Communications, or Finance, or 5+ years of experience in marketing and/or the banking industry.
• 5+ years of relevant experience in marketing, preferably in a financial institution.
• Proven experience in retail banking or financial services marketing with a strong understanding of consumer behavior.
• Strong analytical skills with the ability to interpret data and refine marketing strategies.
• Experience working with CRM systems, customer data, and marketing analytics tools.
• Excellent communication and presentation skills.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Demonstrated leadership experience with the ability to inspire and develop a team.
• Budget management experience, including justifying additional funding needs.
• Knowledge of financial products, services, systems, and industry regulations.
• Ability to manage deadlines and handle multiple initiatives.
• Experience in branding, copywriting, digital marketing, and marketing execution.
• Strategic mindset with strong data-driven decision-making skills.

Nice to Have

• Experience in the mortgage industry.
• Experience with marketing campaign management and ROI analysis.
• Knowledge of financial regulations and industry standards.
• Leadership skills in team development and mentoring.

Qualifications

• Bachelor's degree in Marketing, Communications, or Finance.
• 5+ years of relevant marketing experience, preferably in financial services.

Benefits & Perks

• Full range of medical, financial, and other benefits.
• Competitive salary range ($84,960 - $144,000 annually, depending on location and experience).
• Potential bonus and long-term incentive units.
• Work-life balance and a supportive work environment.
• Hybrid work model (if applicable).