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Mgr, Solutions & Content Marketing

ENGIE

California, MD
Full Time
Senior
71k-120k
13 days ago

Job Description

About the Role

The Solutions and Content Marketing Manager is responsible for developing and executing content-driven marketing strategies that support tiered programs and campaigns, enhance brand and solution positioning, prioritize SEO, and enable the sales organization. This role curates and creates a variety of assets—such as reports, thought leadership, videos, presentations, and case studies—aligned to specific buyer personas, industry sectors, and strategic themes. The position involves leadership, content strategy, solutions marketing, and operational excellence within ENGIE, a company committed to diversity, equity, and inclusion, offering a comprehensive benefits package and a salary range of $71,000 to $120,000.

Key Responsibilities

  • Lead, mentor, and develop a team of content and solutions marketers.
  • Set clear goals, manage performance, and support individual development plans.
  • Foster a collaborative, feedback-rich environment where the team can thrive.
  • Oversee development of high-impact content (e.g., blogs, whitepapers, case studies, videos) aligned to buyer journeys and sales enablement needs.
  • Partner with product marketing to transform technical features into compelling customer-facing narratives.
  • Ensure consistent brand voice and messaging across all channels and content types.
  • Translate product capabilities into customer value propositions and solution themes that resonate with target personas.
  • Collaborate with sales, customer success, and product teams to align on messaging and solution positioning.
  • Lead cross-functional launches of new solutions, ensuring content and messaging are integrated into GTM plans.
  • Measure and report on content performance and solution campaign outcomes to optimize strategy.
  • Manage editorial calendars, content workflows, and agency/vendor relationships as needed.
  • Champion tools, processes, and best practices to scale content creation and marketing execution.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
  • 5+ years in B2B product or solutions marketing, preferably within a regulated industry (e.g., energy, finance, technology).
  • Strong content creation, storytelling, and messaging development experience across buyer journeys.
  • Proven ability to align messaging and strategy across multiple tiers, programs, and personas.
  • Demonstrated expertise in SEO strategy, sales enablement, and competitive positioning.
  • Excellent project management and cross-functional collaboration skills.
  • Proficient in tools such as Salesforce, HubSpot, Highspot, and PowerPoint; experience with content management systems and marketing automation platforms a plus.

Nice to Have

  • Experience with content management systems and marketing automation platforms.

Qualifications

  • Sufficient physical ability to perform activities such as bending, stooping, reaching, standing, sitting for long periods, lifting up to 50 pounds, and operating a computer.

Benefits & Perks

  • Full range of medical, dental, and vision insurance.
  • Basic life insurance.
  • 401k plan.
  • Paid time off and annual bonus.
  • Position is eligible for a comprehensive and competitive benefits package.

Working at ENGIE

ENGIE promotes diversity, equity, and inclusion, supporting a work environment free of discrimination and harassment. The company is committed to creating an equitable and inclusive environment for all employees, emphasizing collaboration, feedback, and community engagement.

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Job Details

Posted AtJul 12, 2025
Job CategoryContent Marketing
Salary71k-120k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About ENGIE

Website

engie.com

Location

California, MD

Industry

Natural Gas Distribution

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