MHI Seeks Marketing Director to Join Arlington, VA-Based Team

About the Role

Key Responsibilities

• Implement integrated marketing plans for MHI products and services including events, research reports, membership recruitment and retention, government affairs reports and education programs.
• Support the Vice President of Marketing & Membership in the development of marketing plans.
• Initiate and lead the creation of marketing brochures, flyers, email promotions, digital ads, social media and print ads.
• Lead email promotion campaigns for events, membership and other MHI initiatives, including creating schedules, writing content and coordinating graphic development.
• Provide project management oversight to internal processes to ensure timely delivery of marketing materials.
• Write and edit marketing copy for collateral and other deliverables.
• Develop and analyze post-campaign reports to assess marketing effectiveness.
• Oversee list development for all promotions and manage lead generation efforts.
• Manage and maintain MHI visual branding and coordinate with external vendors for printing, mailing, website services, and design.
• Develop slide decks promoting MHI products, services, and event sponsors.
• Manage enewsletters, including content coordination, distribution, and reporting.
• Manage the photo library, organizing, uploading, and fulfilling image requests.
• Maintain and update the ManufacturedHousing.org website, including SEO optimization, content updates, and building new pages.
• Manage digital advertising campaigns including display, retargeting, and social media.
• Manage event marketing campaigns including email, print advertising, and social media.
• Manage event surveys, including building, sending, and analyzing results.
• Oversee the MHI Excellence in Manufactured Housing Awards, including timeline development, website management, application processing, judging, and video coordination.
• Develop and proof materials for events such as programs and promotional items.
• Develop and implement social media calendars, write social media copy, coordinate artwork, and manage video content for YouTube and website.
• Engage with commenters on social media platforms like LinkedIn using tact and diplomacy.

Requirements

• Bachelor's degree in marketing, communications or related field.
• Minimum of five years of marketing, public relations, and/or website management experience.
• Experience working with databases and customer information.
• Proficiency with WordPress and graphic user interface email platforms.
• Proficient in Microsoft Office Suite, including Word, Excel and PowerPoint.
• Experience creating graphics in Photoshop and Canva.
• Strong writing and proofreading skills for various publications.
• Ability to manage multiple projects simultaneously with attention to detail.
• Ability to work independently and support team members.

Nice to Have

• Association marketing and website development experience.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• At least five years of relevant experience.

Benefits & Perks

• Competitive salary ranging from $85,000 to $110,000 per year.
• Health, dental, vision, disability, and life insurances.
• 401(k) retirement plan.
• Paid time off and holidays.
• Paid parking.
• Cell phone reimbursement.
• Hybrid work environment.