Monetization Lead, Video & Social, Wondery

Wondery

Culver City, CA

Full Time

Senior

121k-199k

5 days ago

Job Description

About the Role

We're looking for a platform expert and strategic operator to lead monetization across Wondery's fastest-growing ad surfaces, starting with YouTube and expanding across Prime Video, TikTok, and Meta. As the Lead for Video & Social Monetization Strategy, you'll serve as our internal expert on how these platforms work: how inventory is created, how ads are served, and how we turn engagement into revenue. This is a high-impact, hands-on role rooted in deep fluency in Google Ad Manager (GAM) and YouTube Studio. You will own monetization diagnostics and forecasting, directly influencing pricing strategy, yield management, and how we bring new formats to market across YouTube Partner Sales, embedded sponsorships, and social ad offerings. You'll partner closely with Sales, Ad Operations, Content, and Product to turn analytics into strategy and help Wondery scale beyond Audio into a cross-platform, creator-led advertising business.

Key Responsibilities

Develop and maintain pricing and packaging frameworks across YouTube, Meta, TikTok, and Prime Video
Identify monetization gaps by show/platform and recommend yield-optimizing solutions
Design cross-platform inventory strategies, balancing baked-in and dynamically inserted ads across platforms
Translate platform analytics (GAM, YouTube Studio, Meta Business Manager, etc.) into actionable insights for Sales and Creative Strategy
Partner with Sales and Marketing to develop go-to-market collateral and advertiser-facing materials for video and social campaigns
Inform audience, contextual, and format-based bundling strategies for creator-led inventory
Own and improve inventory forecasting models across YouTube, TikTok, Meta, and Prime Video
Monitor and analyze core monetization KPIs (e.g., fill rate, RPM, CPM, CTR) across all platforms
Conduct performance retrospectives and postmortems to inform future strategy and optimize ROI
Partner with Product, Ad Operations, and Content to align monetization goals with platform capabilities and show formats
Collaborate with Creative Strategy and Sponsorship Sales to design scalable campaign packaging that integrates talent and brand
Act as internal subject matter expert on monetization strategy for all video and social platforms

Requirements

Bachelor's degree or equivalent
Experience conducting sophisticated and creative analysis of complex data and translating results into actionable deliverables, messages, and presentations
Experience defining, refining, and implementing sales processes, procedures, and policies or equivalent
5+ years of Microsoft Excel experience
Deep expertise in Google Ad Manager, YouTube Studio Analytics, Meta Business Manager, and/or TikTok Ads Manager
5+ years in digital media, ad ops, or sales operations, with experience across video and social platforms
Experience using Salesforce (or other CRM tool) or BI tools
Prior experience with YouTube Partner Sales Program (PSP) and branded content monetization
Familiarity with creator-led sales models across platforms (e.g., embedded ads, shoppable content, social cutdowns)

Nice to Have

None explicitly listed in the description

Qualifications

Bachelor's degree or equivalent

Benefits & Perks

Full range of medical, financial, and other benefits
Competitive salary based on geographic market, ranging from $120,500 to $199,300/year
Equity, sign-on payments, and other forms of compensation may be provided as part of a total package

Working at Wondery

Our inclusive culture empowers Amazonians to deliver the best results for our customers. We support applicants with disabilities through workplace accommodations and promote diversity and equal opportunity in employment.

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