North America Head of Marketing

About the Role

Key Responsibilities

• Drive delivery of key business objectives for the brands including Net Sales, EBITDA, Gross Margin, and market share.
• Lead the development of brand building initiatives for North America in partnership with the Global Marketing Team.
• Practice ownership and accountability for the P&L, collaborating with finance and other partners to optimize financial performance.
• Develop and deliver the long-term Strategic Plan and the Annual Operating Plan (AOP), setting strategies and executing with excellence.
• Lead 4P strategy for the brands (Pricing, Product, Placement, Promotion) in partnership with Sales and other teams.
• Assess, select, and manage the NA agency roster, ensuring performance and efficiency.
• Identify and lead process improvements for go-to-market, portfolio, and S&OP processes.
• Analyze product portfolio and set future strategy for efficiency, including SKU rationalization.
• Elevate team’s analytical capabilities and drive data-informed decision making.
• Analyze market trends and consumer insights to identify growth opportunities.
• Lead consumption reporting and analytics in conjunction with the Global Consumer Insights group.
• Coach, develop, and mentor direct reports and the marketing team, practicing a
• player-coach

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of consumer-packaged goods marketing experience with a record of increasing responsibility.
• 5+ years of P&L responsibility.
• 5+ years of experience managing people, including hiring, developing, and performance management.
• Proven track record of developing and executing successful marketing strategies across multiple channels and all '4 Ps' of marketing.
• Content development and production experience (in-house or via agency) and familiarity with media channels including Linear, Digital, Search, Social, CRM/email.
• Strong written, presentation, and interpersonal skills with the ability to influence internal and external stakeholders.
• Ability to analyze complex data and develop simple solutions.
• Ability to operate within a matrix organization across different countries and time zones.
• Strong leadership and change management skills, capable of leading teams through change and uncertainty.
• Creative thinker who challenges the status quo and pushes for excellence.

Nice to Have

• Experience in managing brands within the small electric appliances or personal care categories.
• Experience working with global teams and influencing product development roadmaps.
• Experience with digital marketing, content localization, and eCommerce strategies.

Qualifications

• Bachelor's degree (required)
• MBA (strongly preferred)

Benefits & Perks

• Paid time off
• Health, dental, vision, and disability benefits
• Salary range of $205,000 - $250,000, with potential for merit increases and incentive compensation
• Comprehensive benefits package, including career development opportunities