North American Digital Consumer Experience Leader

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital consumer experience strategy aligned with Kimberly-Clark North America’s vision and business goals.
• Lead delivery of new to market consumer-centric digital experiences and platforms that span across brands and business units, such as websites, apps, and retail experiences.
• Oversee Product Management to ensure seamless and timely delivery of consumer-focused solutions.
• Oversee the strategy and deployment of first-party data acquisition to improve consumer insights and personalize experiences.
• Manage the Marketing Technology ecosystem supporting owned digital channels and retail syndication in partnership with IT (Digital Tech Solutions).
• Lead the CRM team to optimize consumer engagement and retention strategies, ensuring market execution excellence.
• Collaborate with cross-functional teams to ensure a cohesive consumer journey across all digital platforms.
• Lead organic search and content deployment efforts across brand-owned and retail channels to increase organic traffic.
• Create and implement content development, deployment, and syndication strategies to maximize efficiency and engagement.
• Drive innovation in consumer promotions using digital tools to maximize reach, impact, and ROI, managing vendor relationships and promotional strategies.
• Establish KPIs and metrics to measure digital strategy and consumer promotion effectiveness, ensuring performance delivery.
• Mentor and develop a high-performing digital experience team, fostering a culture of continuous improvement and innovation.

Requirements

• Proven experience as a Senior Leader in Digital Marketing or a related field within a Fortune 500 CPG company.
• Expertise in digital consumer journeys, CRM, first-party data strategies, digital product experiences, and consumer promotions.
• Strong track record of developing and executing successful digital consumer promotions.
• Strong change management capability and ability to support organizational growth in a complex CPG environment.
• Exceptional leadership skills with the ability to inspire and motivate teams.
• Excellent analytical and problem-solving abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Nice to Have

• Experience working in a highly matrixed organization with cross-functional teams.
• Knowledge of digital marketing tools, analytics platforms, and content management systems.
• Experience with retail digital experiences and omnichannel strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and Spending Accounts for healthcare and dependent care.
• Income protection insurance options for illness, injury, or unexpected events.
• Support for continuing education, adoption, relocation, and temporary childcare.