Officer, Planned Giving Marketing

About the Role

Key Responsibilities

• Implement an audience-led, omnichannel marketing program to promote planned giving opportunities across direct mail, digital, telemarketing, and other channels.
• Integrate planned giving messaging and offers into mass marketing campaigns and donor engagement journeys.
• Translate high-level strategy into actionable project plans, timelines, and detailed campaign briefs.
• Collaborate with content and creative teams to develop compelling, donor-centered materials highlighting the dignity and resilience of the communities IRC serves.
• Ensure messaging and creative assets are consistent with IRC's brand voice and resonate with donor motivations.
• Leverage storytelling and impact-focused content to build a deeper emotional connection with legacy donors and prospects.
• Serve as the day-to-day lead for vendor relationships, including agencies, creative partners, and list brokers.
• Provide clear direction, track performance, and ensure accountability for high-quality execution.
• Lead contract renewals, performance tracking, and budget updates in partnership with the Senior Officer.
• Build strong relationships with colleagues across MMUSA and External Relations to ensure planned giving marketing is fully integrated into broader donor journeys.
• Work in close partnership with the Planned Giving team, including Gift Officers and the Senior Director of Planned Giving, to ensure alignment of messaging, strategy, and donor engagement efforts.
• Support the Senior Officer of Strategic Philanthropy in advocating for planned giving marketing as a core part of IRC's audience-led strategy.
• Actively contribute to team meetings, brainstorms, and campaign debriefs, bringing insights and recommendations for planned giving marketing.
• Monitor, analyze, and report on campaign results to inform continuous improvement.
• Use data-driven insights to make recommendations for future campaigns and improve overall program effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Nonprofit Management, or a related field, or 3+ years of equivalent experience.
• 3+ years of experience in marketing, fundraising, or donor engagement, preferably with exposure to planned giving, major giving, or audience-led campaigns.
• Strong project management skills and ability to manage multiple initiatives and priorities.
• Excellent writing and content development skills, with an understanding of motivating and inspiring donors through storytelling and impact.
• Analytical and data-driven, with experience interpreting performance metrics to inform strategy.
• Proficiency in marketing tools and software (e.g., CRMs, email marketing platforms, analytics tools).
• Creative, collaborative, and proactive problem-solver who enjoys testing new ideas.
• High attention to detail and dedication to delivering high-quality, accurate work.
• Passion for the IRC's mission and supporting its long-term goals.

Nice to Have

• Experience with planned giving, major giving, or audience-led campaigns.
• Familiarity with marketing tools and software relevant to donor engagement.