Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas

About the Role

Key Responsibilities

• Build and activate cross‑functional campaigns tied to Oliver Wyman's most pressing client issues and growth priorities.
• Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high‑impact programs with clear accountability.
• Drive results with clear KPIs, including increased awareness, deeper client engagement, growth in qualified demand and pipeline, media presence, and executive visibility.
• Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insights.
• Ensure seamless collaboration across internal teams, aligning regional marketing efforts with national and firmwide initiatives.
• Partner with communications and thought leadership teams to amplify Oliver Wyman's influential voices through media, events, and digital platforms.
• Establish dashboards and reporting frameworks to track campaign performance, implement regular review rhythms, and optimize based on insights.
• Design and scale ABM programs for priority accounts, aligning with account teams to deepen engagement and accelerate opportunities.
• Build a performance engine across channels with clear funnel definitions, lead routing, and a test‑and‑learn roadmap.
• Build, lead, and develop a direct team of marketers, establishing an agile operating model that integrates campaign strategy, ABM, content, media, events, and digital.

Requirements

• 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm.
• Strong understanding of how to bring complex ideas to market—translating strategy into storytelling.
• Proven success building and scaling multi‑channel campaigns tied to business growth.
• Fluency in both industry‑specific and cross‑industry go‑to‑market strategy.
• Comfort with AI and emerging tools that power efficiency.
• Strong collaboration and leadership skills—with a track record of influence across teams and senior stakeholders.
• Demonstrated experience leading and developing direct reports and cross‑functional squads.
• Passion for brand, creativity, commercial outcomes, and the client voice.

Nice to Have

• Experience within consulting, professional services, or similar industries.
• Experience with marketing automation, intent signals, and journey analytics.
• Familiarity with setting KPIs and measurement frameworks for marketing campaigns.

Qualifications

• Educational background in marketing, communications, or related fields (implied by experience requirements).

Benefits & Perks

• Hybrid work environment with flexibility for remote work and in-office collaboration.
• Opportunities for professional development and working with a high-performing team.
• Being part of a global leader in management consulting and risk management.