Online Marketing Strategy Lead

About the Role

Key Responsibilities

• Support the development and lead the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.
• Formulate plans that acquire, grow, and retain customers in support of the product lifecycle and business goals.
• Support the development and prioritization of business and marketing objectives, value propositions, and target segments using competitive intelligence and insights.
• Translate business outcomes into marketing strategies and execute programs including advertising, sales content, and internal communications.
• Coordinate and influence complex, multi-functional program teams and ensure data is synthesized and leveraged effectively for business intelligence.
• Influence the marketing budget and ensure activities are optimized within the established framework.
• Oversee activities involving legal, compliance, finance, risk, and other key partners, and lead partnerships with agencies and internal teams.
• Act as a point of contact with product and digital teams to coordinate strategy and development, ensuring customer expectations are met.

Requirements

• 5+ years of experience in building integrated marketing campaigns, ideally within the consumer credit card space.
• 5+ years of experience working across various marketing channels such as social, programmatic digital, OOH, and OLV.
• 5+ years of experience leading creative development and managing relationships with internal and external agency partners.
• Demonstrated success in designing customer-centric marketing plans and optimizing campaigns based on data insights.
• Strong analytical skills with comfort in data measurement plans and financial storytelling.
• Bachelor's degree or equivalent experience, with relevant industry experience.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, life insurance, short and long-term disability, 401(k) with match, pension, stock purchase plans, and educational assistance.
• Paid time off including holidays, vacation days, parental leave, and other leave options.
• Wellness programs with financial incentives.
• Additional perks such as back-up child/elder care, adoption and surrogacy reimbursement, and more.