Online Reputation Management Specialist

About the Role

Key Responsibilities

• Manage online review and rating platforms by employing working knowledge of Google ranking systems and search algorithms
• Analyze and respond to online reviews and comments in a timely manner
• Develop and maintain a positive public company image through public-facing communication
• Create editorial calendars and syndication schedules
• Create, edit, publish, and share high-quality online reputation management content
• Create and distribute press releases and other public-facing communication
• Optimize company pages within each online platform to increase brand visibility
• Collaborate with other departments to promote and market the reputation of the company's brand
• Evaluate marketing campaigns to ensure consistency with the organization's brand strategy
• Capture and analyze appropriate data/metrics, insights, and best practices, and act on information to reinforce or refocus key messages accordingly
• Analyze and report on digital marketing performance across SEO, SEM, social media, email marketing, and reputation management campaigns

Requirements

• Previous hospitality industry experience
• 1-2 years proven work experience as a Community Management Specialist or Customer Service Supervisor
• Hands-on experience with social media management for a variety of brands
• Bachelor's degree in Marketing, Public Relations, Communications, or English
• Experience with Salesforce and Sprinklr is preferred
• Working knowledge of online platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Indeed, Glassdoor, Yelp, OpenTable, TripAdvisor and others
• Effective communication skills
• Available to work varied shifts, including nights, weekends, and holidays

Nice to Have

• Experience with Salesforce and Sprinklr

Qualifications

• Bachelor's degree in Marketing, Public Relations, Communications, or English
• 1-2 years proven work experience in related roles

Benefits & Perks

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities