Operations & Driver Acquisition Analyst

About the Role

Key Responsibilities

• Manage the full driver acquisition funnel from lead generation to activation, ensuring efficient and effective onboarding processes.
• Analyze performance data to identify gaps, improve conversion rates, and drive actionable improvements in driver recruitment strategies.
• Build and maintain dashboards to track driver cohort performance, background check submissions, and funnel progression.
• Collaborate cross-functionally with marketing, operations, and regional teams to execute data-backed recruitment campaigns.
• Develop and test marketing strategies across paid channels, including Meta Ads (Facebook/Instagram), Google Ads, and Indeed Ads, to drive qualified applicant volume.
• Optimize ad performance by monitoring cost-per-acquisition, engagement metrics, and regional conversion trends.
• Partner with background check vendors (e.g., Yardstik) and internal stakeholders to streamline compliance and documentation workflows.
• Contribute to launch planning, pilot programs, and market-specific recruiting experiments to support business growth.

Requirements

• 2-4 years of experience in operations, logistics, recruiting, or digital marketing, ideally in a gig economy or last-mile delivery environment.
• Hands-on experience managing paid campaigns on Meta, Google, and Indeed platforms.
• Proficiency in Excel/Google Sheets. Experience with Power BI, SQL, or other analytics tools is a plus.
• Excellent communication, time management, and project coordination skills.
• Strong understanding of recruitment funnels and conversion metrics.
• Adaptability to work in a fast-paced, data-centric environment with changing priorities.
• Previous exposure to A/B testing, cost optimization, and performance marketing strategies.

Nice to Have

• Experience in gig economy or food delivery industry.
• Familiarity with 1099 contractor requirements and gig workforce engagement best practices.
• Experience working with driver onboarding platforms (e.g., Fountain).
• Master's degree is a plus.

Qualifications

• No specific formal educational qualifications are explicitly listed in the description.

Benefits & Perks

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.