Operations Journey Builder (Lifecycle Marketing)

Aquent

Monte Vista, CA

Full Time

Senior

131k-158k

10 days ago

Job Description

About the Role

A cutting-edge media and entertainment company, partnered with Aquent, is seeking a skilled Operations Journey Builder to revolutionize how they connect with millions of users worldwide. You will be the driving force behind developing and executing innovative in-app messaging campaigns, boosting user engagement and awareness of exciting products and services. This is your chance to shape the future of digital communication by collaborating with marketing, product, and engineering teams to craft multi-channel communications that resonate with users and translate product and strategy objectives into effective campaigns.

Key Responsibilities

Develop, test, and deploy customer journeys, considering product objectives, platform capabilities, and data needs.
Collaborate effectively with stakeholders on complex global projects, ensuring alignment on operational plans, deliverables, and risks.
Monitor campaign performance, identify issues, and communicate them to internal teams to maintain operational integrity.
Identify opportunities to improve campaign performance, operational efficiency, processes, and product tooling.
Create a knowledge base of best practices and playbooks to serve as a reference and training resource.

Requirements

5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
Experience with CRM or ESP platforms (e.g., Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys).
Strong logical reasoning and critical thinking skills.
SQL experience preferred.
High attention to detail and organizational skills to deliver quality projects on time.
Proactive, thoughtful, and resourceful approach to problem-solving and navigating ambiguity.
Ability to adapt to changes, make sound judgments, and pivot under pressure in a dynamic environment.
Strong team player mentality and excellent communication skills across various mediums.

Nice to Have

SQL experience

Qualifications

Relevant work experience in lifecycle marketing.

Benefits & Perks

Access to amazing benefits like subsidized health, vision, and dental plans.
Paid sick leave.
Retirement plans with a match.

Working at Aquent

Aquent is an equal-opportunity employer committed to creating an inclusive environment where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Apply Now