Outreach Specialist

About the Role

Key Responsibilities

• Develops outreach materials while upholding the funding Board's brand and identity standards and follows procedures to ensure quality expectations are met.
• Articulates company messaging clearly, and in a manner consistent with the Board's and C2 GPS's standards and organizational code of ethics.
• Identifies and recommends new ways to increase participation, encourage feedback, and acquire new connections and followers.
• Micro-targets underserved communities and hard-to-reach populations to expand workforce programs and services.
• Conducts A/B testing and develops outreach materials for distribution, such as digital flyers, mailers, splash pages, etc.
• Proactively builds social media channels, online platforms, and in-person presentations.
• Drives social media presence through various digital channels.
• Initiates and manages SMS messaging campaigns.
• Develops relationships with potential referral sources, follows-up, and maintains partnerships with community organizations, customers, and followers.
• Assists C2 GPS in achieving program enrollment by educating and training community partners in best practices.
• Monitors trends in online community tools, applications, and market changes.
• May perform additional services such as videography, including recording and editing, under management direction.
• Performs other related duties as assigned.

Requirements

• Experience in social media and digital technology platforms.
• Knowledge of word processing, spreadsheets, technology, and computer skills.
• Demonstrated customer service and interpersonal skills.
• Strong analytical skills and ability to interpret data and information.
• Ability to plan, implement, and evaluate the achievement of goals, objectives, and initiatives.
• Excellent verbal and written communication skills, including public speaking, facilitating workshops, training, and presentations.
• Ability to develop and maintain effective working relationships with management, coworkers, Board staff, and the public.
• Familiarity with the communities being served, with knowledge and understanding of local needs.
• High School Diploma or GED required.
• Valid driver's license and proof of insurance with a good driving record.
• Bilingual in English and Spanish strongly preferred.

Nice to Have

• Associates or undergraduate degree, preferably in workforce development and/or Information Technology.
• 1-2 years of related experience.

Qualifications

• High School Diploma or GED.

Benefits & Perks

• Not explicitly specified in the description.