Paid Digital Media Strategist

Rocket55

Minneapolis, MN

Full Time

Mid Level

65k-75k

8 days ago

Job Description

About the Role

If you're looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 15 years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We're looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness. Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability.

Key Responsibilities

Develop, execute and manage multiple campaigns, for multiple clients during any given week
Building audience targeting plans and campaign structures
Determining a targeting strategy (both in platform and via additional audience networks)
Influencing the creative direction of ad content through performance insights and best practices
Optimizing budgets
Track, monitor and adjust the performance of multiple campaigns at once, in the ad platform, and in Google Analytics
Track and monitor multiple budgets at a time
Setup and troubleshoot conversion tracking across campaigns in platform and through 3rd party tag management tools
Identify areas of opportunity in a given campaign or market including utilizing cross-platform insights to expand audience targeting, improve creative, and A/B test
Assist and collaborate with the Strategy, Project Management and Account teams on campaign QA, maintenance, and performance improvement
Ensure projects are on track and client goals are being met
Take constructive feedback and direction from managers and teammates

Requirements

Experience in paid digital including Google Ads, Facebook/Instagram, and LinkedIn
Strong background managing Google Shopping campaigns and/or Paid Social ecommerce
Comfortable in a client-facing role with strong interpersonal skills
Must be curious with a strong desire to learn
Fast learner and accepting of constructive criticism
Self-starter with the ability to stay well-organized in a fast-paced, team environment
High attention to detail
Ability to multi-task and juggle a variety of priorities at once
Ability to work independently but also collaboratively as part of a team with other strategists, account managers, and subject matter experts
Must be comfortable with data analysis in Google Analytics, Facebook Ads Manager, LinkedIn, and other paid platforms
Willingness to take on any task with enthusiasm

Nice to Have

Experience with programmatic DSPs such as StackAdapt, Basis

Qualifications

No specific formal educational qualifications specified

Benefits & Perks

Full-time employment with a comprehensive benefits package
Complimentary parking
Health, dental, and vision insurance
401(k) with matching contributions from the Company
Life insurance and AD&D coverage
Company-provided Short Term Disability insurance
Long Term Disability coverage
Paid Time Off
Holiday pay, including Floating Holiday
Flexible work schedules

Working at Rocket55

Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.

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