Paid Media Analyst-Hybrid/ remote only in Chicago, Denver or Des Moines

About the Role

Key Responsibilities

• Analyze marketing performance data to evaluate campaign effectiveness and identify areas for improvement.
• Contribute to the preparation of marketing performance reports, including lead metrics (CPL, LTV) and insights.
• Gather data from various media sources, including online and offline channels.
• Provide direction to Data Analytics team on the key metrics needed to effectively monitor paid media performance.
• Work cross-functionally with the Analytics team to present data findings in a clear and concise manner.
• Create reports and presentations summarizing key findings and insights for stakeholders.
• Lead the optimization recommendations across paid search, display, social, and video campaigns, working closely with the team to provide quality, actionable data.
• Participate in conducting research for keywords, ad copy, and target audiences to contribute to campaign success.
• Provide ongoing budget recommendations to the team for paid media campaigns based on campaign data, ensuring alignment with ROI and business goals.
• Participate in the planning and execution of A/B tests to enhance lead conversions, ROI, and overall campaign performance.
• Collaborate with other teams to optimize landing pages for SEM campaigns.
• Conduct research on competitors and industry trends to identify opportunities for campaign enhancements.
• Stay up to date on industry trends and emerging technologies in media analytics.
• Assist in implementing marketing strategies and projects under the guidance of senior team members.

Requirements

• A Bachelor's degree in Business Administration, Marketing, Advertising and/or a related field or a minimum of 5 years relevant experience in digital marketing, paid media, or analytics.
• Advanced analytical skills with the ability to work with marketing performance data.
• Proficiency in creating clear and compelling visualizations to communicate insights.
• Strong understanding of digital marketing concepts and principles.
• Excellent communication skills, both written and verbal.
• Familiarity with Google Ads, Microsoft Ads, Meta Ads, Google Tag Manager, DSPs, LinkedIn Ads, TikTok, YouTube and other digital marketing platforms.
• Eagerness to learn and stay up to date with the latest trends in digital marketing.
• Ability to work collaboratively in a team environment.
• Ability to meet deadlines under pressure.

Nice to Have

• Experience with digital marketing platforms such as Google Ads, Microsoft Ads, Meta Ads, TikTok, YouTube, and LinkedIn Ads.
• Knowledge of marketing analytics tools and data visualization techniques.
• Experience in campaign optimization and A/B testing.

Qualifications

• Bachelor's or higher in Marketing or a related field.

Benefits & Perks

• Salary range of $67,400-$87,000 depending on experience, plus potential 5% bonus incentive.
• Health Insurance, Dental Insurance, Vision Insurance, and a range of supplemental insurances.
• 401(k) plan with 5% match.
• Paid Holidays and Unlimited paid time off.
• Ongoing professional training online.
• Growth opportunities and a highly competitive benefits package.