Paid Media Analyst, Marketing Channel Analytics

Squarespace

New York City, NY

Full Time

Mid Level

86k-138k

about 1 month ago

Job Description

About the Role

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Key Responsibilities

Partner with our in-house Marketing, Data Science and Engineering teams to translate needs into analytical requirements, solutions and insights
Define metrics and perform analyses to uncover performance trends, drivers, outliers and opportunities to improve our investments and campaigns across paid and unpaid channels
Refine and apply our in-house marketing mix model to inform media investment strategy and planning
Implement experiments to measure incrementality
Create dashboards to help partners answer recurring questions and act on metrics using self-service tools
Present results to partners at different levels
Promote best practices among peers and partners

Requirements

3+ years in a marketing analytics or data science role at an ad agency, ad tech company or in-house marketing team
Experience driving paid media strategy, planning and performance through first- and third-party data analysis, decision frameworks and learning agendas
Experience building dashboards and working with large datasets using SQL
Knowledge of one or more AdTech or MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
Experience with multi-touch attribution (MTA), marketing mix modeling (MMM) or incrementality experiments to improve and validate investments, and comfortable with presenting while navigating open-ended questions
Experience translating results into clear stories and recommendations
Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression, and tools such as Python
Knowledge of brand and direct response channels (paid search, paid social, creator, video)
Outcomes-oriented, curious, proactive and collaborative

Nice to Have

Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression
Experience with tools such as Python
Knowledge of AdTech or MarTech platforms

Qualifications

Relevant skills and experience as indicated in the requirements

Benefits & Perks

A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Global Employee Assistance Program
Retirement benefits with employer match
Flexible paid time off
20 weeks for parental leave and up to 12 weeks to care for an ill family member
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
8 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Hack week twice per year

Working at Squarespace

Squarespace embraces and celebrates diversity, working toward equal employment opportunity regardless of race, color, ethnicity, religion, gender, sexual orientation, age, disability, veteran status, or other protected classes. We are committed to being an inclusive and supportive workplace.

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