Paid Media Campaign Manager

Bright Horizons

Newton, MA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

The Paid Media Campaign Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining the company's brand voice and values. This is a hybrid position requiring 3 days a week onsite at the headquarters in Newton, MA. Bright Horizons is trusted by families and employers worldwide for high-quality child care, early education, backup care, and workplace education, partnering with top companies to support employees and families.

Key Responsibilities

Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance.
Analyze campaign data, identify trends, and develop actionable insights to improve performance.
Responsible for trafficking campaign assets and ensuring proper tracking is in place.
Implement A/B testing to optimize creative, audiences, and customer experience to drive acquisition.
Work closely with agency partners and third-party vendors (Google, Meta, etc.) to ensure campaign optimization and results.
Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Requirements

Bachelor's Degree in Marketing or a related field.
3-5 years experience in digital or performance marketing.

Nice to Have

Ability to execute SEM, Paid Social, and Programmatic campaigns across B2C or ecommerce.
Familiarity with and understanding of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads.
Excellent project management skills with the ability to manage multiple projects and deadlines.
Strong understanding of digital marketing best practices across SEM and Paid Social.
Exceptional communication and interpersonal skills, with the ability to work within a team environment.
Agency experience is a plus.

Qualifications

Bachelor's Degree in Marketing or a related field.
3-5 years experience in digital or performance marketing.

Benefits & Perks

Medical, dental, and vision insurance.
401(k) retirement plan.
Life insurance.
Long-term and short-term disability insurance.

Working at Bright Horizons

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law.

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