Paid Media Planner (MUST live in Arizona)

About the Role

Key Responsibilities

• Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation
• Create comprehensive project plans for campaign launches, including planning, management, and execution
• Analyze client needs and translate them into effective marketing strategies
• Manage and optimize relationships with third-party media and affiliate marketing vendors
• Develop and execute affiliate marketing plans, including budget allocation and performance monitoring
• Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements
• Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience in digital marketing and lead generation campaigns
• Experience with Google Ads, Facebook Blueprint, or other relevant platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent project management and organizational skills
• Proficiency in digital marketing tools and platforms
• Strong communication and interpersonal skills
• Ability to work collaboratively in a remote environment
• Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
• Knowledge of Excel

Nice to Have

• Experience with affiliate marketing
• Knowledge of additional digital marketing platforms

Qualifications

• Bachelor's degree in Marketing, Communications, or related field

Benefits & Perks

• Medical, dental, vision, life and disability insurance
• Flexible spending accounts
• 401K savings plan
• Generous time off plan and 11 paid holidays
• Paid time off to volunteer in the community or at GCU sponsored events
• Education Tuition Discount Program for employees, spouses, and dependent children