Paid Media Specialist

About the Role

Key Responsibilities

• Develop overarching campaign strategies for paid advertising on social media platforms, aligning them with Crumbl's marketing objectives.
• Execute targeted advertising campaigns, encompassing audience segmentation, ad creatives, budget allocation, and performance tracking.
• Train and become an expert in allocated platforms to strategize best based on platform capabilities and best practices.
• Continuously evaluate campaign performance metrics and optimize strategies to enhance ROAS and meet key performance indicators.
• Research and explore new advertising platforms, technologies, and tactics to drive innovation and maintain competitive advantage.
• Collaborate with cross-functional teams, including PR, creative, social, tech, and data analytics, to ensure alignment and synergy across all paid media efforts.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 2-5 years of experience in digital marketing, with a focus on paid media and advertising campaigns.
• Proficiency in social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and Google Ads.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration abilities.
• Personal characteristics: Detail-oriented, strategic thinker, results-driven, adaptable, and able to thrive in a fast-paced environment.
• Certifications in Google Ads or Facebook Blueprint are advantageous but not required.

Nice to Have

• Certifications in Google Ads or Facebook Blueprint are advantageous but not required.

Benefits & Perks

• Medical, dental, and vision benefits
• 15 days PTO/year
• 10 paid holidays
• Paid parental leave
• Personal phone bill reimbursement
• Gym reimbursement
• Corporate DoorDash® DashPass membership
• Regular company and team activities
• 401k with competitive matching contribution plan
• Excellent opportunities for career growth