Paid Media Specialist

Crumbl

Lindon, UT

Full Time

Mid Level

12 days ago

Job Description

About the Role

As a Paid Media Specialist at Crumbl Cookies, the primary objective is to conceptualize, develop, and execute comprehensive paid advertising campaigns across various social media platforms. This role entails formulating effective strategies to maximize brand visibility, engagement, and conversions while staying on top of emerging trends and platforms in the digital advertising landscape. The position operates with a degree of autonomy, requiring strong strategic thinking and execution capabilities.

Key Responsibilities

Develop overarching campaign strategies for paid advertising on social media platforms, aligning them with Crumbl's marketing objectives.
Execute targeted advertising campaigns, encompassing audience segmentation, ad creatives, budget allocation, and performance tracking.
Train and become an expert in allocated platforms to strategize best based on platform capabilities and best practices.
Continuously evaluate campaign performance metrics and optimize strategies to enhance ROAS and meet key performance indicators.
Research and explore new advertising platforms, technologies, and tactics to drive innovation and maintain competitive advantage.
Collaborate with cross-functional teams, including PR, creative, social, tech, and data analytics, to ensure alignment and synergy across all paid media efforts.

Requirements

Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
2-5 years of experience in digital marketing, with a focus on paid media and advertising campaigns.
Proficiency in social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and Google Ads.
Strong analytical skills and the ability to interpret data to drive decision-making.
Excellent communication and collaboration abilities.
Personal characteristics: Detail-oriented, strategic thinker, results-driven, adaptable, and able to thrive in a fast-paced environment.
Certifications in Google Ads or Facebook Blueprint are advantageous but not required.

Nice to Have

Certifications in Google Ads or Facebook Blueprint are advantageous but not required.

Benefits & Perks

Medical, dental, and vision benefits
15 days PTO/year
10 paid holidays
Paid parental leave
Personal phone bill reimbursement
Gym reimbursement
Corporate DoorDash DashPass membership
Regular company and team activities
401k with competitive matching contribution plan
Excellent opportunities for career growth
Work in a hyper-growth company

Working at Crumbl

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people. Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community. Crumbl's 200+ unique cookie flavors rotate weekly and are served in our famous pink box! Crumbl is an equal opportunity employer.

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