Paid Media Specialist

Purdue University

West Lafayette, IN

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Purdue University is seeking a highly motivated and detail-oriented Paid Media Specialist to join Purdue Brand Studio, Purdue's in-house marketing agency. This role will play a key part in supporting the planning, execution, and operational needs of paid media campaigns for Purdue University. The ideal candidate will have foundational experience in media planning and ad operations, a strong understanding of media strategy, and a passion for driving measurable results. This position is fully remote and aims to drive awareness and visibility for Purdue University.

Key Responsibilities

Gather and analyze audience insights and media consumption trends to inform campaign strategies
Assist in the development of comprehensive media plans across traditional and digital channels
Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms
Manage contracts and invoices across internal teams and external vendors

Requirements

Bachelor's degree, preferably with a concentration in marketing, advertising, or communications
Four (4) years of experience in media planning
Proficient in various research tools
Strong proficiency within Excel
Excellent communication and presentation skills to deliver media strategies and insights
Knowledgeable of Google Ads (YouTube), Meta, and LinkedIn advertising platforms
Strong project management skills, with the ability to prioritize and adapt in a fast-paced, dynamic environment

Nice to Have

Media agency experience

Qualifications

Bachelor's degree in marketing, advertising, or communications (preferred)
Equivalent combination of related education and work experience considered

Benefits & Perks

Not specified in the description

Working at Purdue University

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