Paid Media Strategy Specialist

About the Role

Key Responsibilities

• Assist in developing paid media strategies that align with brand objectives, target audience insights, and budget allocations.
• Collaborate with external agencies and the Director, Media and Influencers to craft strategies across various channels, including paid social, online advertising, online video, online radio, paid search, influencers, and broadcast plans for both traditional and connected media.
• Open jobs with internal creative services or external creative agencies that prioritize messaging, imagery, and ad goals, and proof creative for internal approvals, including Legal when necessary.
• Work with each franchise group to attain alignment in national promotions and sales events, ensuring channel leads, web teams, and agency partners are aligned for media, web, and POS functionality.
• Develop, manage, and maintain local marketing tools to support franchise needs, such as social media.
• Partner with outside agencies for franchisee social and media support.
• Support ad-hoc franchise marketing requests and manage local store marketing platforms, including strategic, creative, and messaging approval.
• Build, implement, and actively manage large-scale paid social campaigns (e.g., TikTok) to increase customer acquisition and retention for Rent-To-Own and Lease-To-Own brands.
• Monitor live paid social campaigns to ensure proper pacing, delivery, and performance, making recommendations for optimizations.
• Collaborate with agencies on large-scale paid search campaigns to create, approve, and manage ad copy translations.
• Partner with analytics teams to QC and interpret performance data and contribute to campaign reporting to maximize marketing effectiveness and meet KPIs.
• Support Directors with managing testing schedules and optimizations.
• Draft creative overviews for upcoming promotions and media support shared with stores and social teams.
• Stay current on paid media trends and innovations, researching and developing POVs as needed.
• Support the Director in preparing presentations.

Requirements

• 3-5 years of experience in paid media planning, buying, or strategy, preferably in a retail or agency setting.
• Experience working with multi-brand environments is a plus.
• Familiarity with key digital platforms and Ad Managers (e.g., Meta, TikTok, Google Ads, DSPs).
• Customer service or client-facing mindset with confidence, empathy, and a solution-oriented approach.
• Strong analytical skills with proficiency in Excel or Power BI for data tracking and reporting.
• Working knowledge of tracking methodologies such as UTM parameters and pixels is a plus.
• Ability to manage multiple projects simultaneously with attention to detail and deadlines.
• Highly motivated, excellent communicator, resourceful problem-solver, and effective collaborator with cross-functional teams.
• Demonstrates creativity, out-of-the-box thinking, and resourcefulness to meet growth goals.
• Bachelor's degree in marketing, advertising, communications, or related field preferred, but not required.

Nice to Have

• Experience working with multi-brand environments.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field (preferred).