Paid Search Analyst

About the Role

Key Responsibilities

• Plan, execute, and optimize paid search campaigns based on client goals and objectives
• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement
• Maintain performance standards on all assigned accounts
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement
• Test products to determine propensity to drive positive results
• Generate regular reports to track campaign performance and communicate key findings
• Stay up to date on the latest industry trends and best practices to ensure paid search strategies remain cutting-edge and competitive

Requirements

• Minimum 1-3 years of experience with paid search campaign management
• Experience and strong understanding of PPC advertising
• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
• Understand paid media advertising budget management and effective, data-driven ad spend
• Ability to analyze data sets and identify trends based on industry KPIs
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Nice to Have

• Agency experience
• Experience in automotive, legal and/or medical verticals
• Bachelor's degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
• Google Certifications (Google Analytics, Google Ads)