Senior Manager, Retail Media Activation

About the Role

Key Responsibilities

• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account.
• Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives.
• Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals.
• Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards.
• Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation.
• Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes.
• Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth.
• Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.

Requirements

• Minimum of 4 years of experience in paid search advertising.
• Deep understanding of retail media networks and platforms, such as Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel etc.
• Proven track record of managing successful paid search campaigns for enterprise-level accounts.
• Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
• Ability to foster a collaborative and high-performing team environment.
• Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth.
• Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.

Nice to Have

• Experience with additional digital marketing tools and platforms.
• Knowledge of emerging trends in retail media and digital advertising.

Qualifications

• Educational background is not explicitly specified, but at least 4 years of relevant paid search experience is required.

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave