PPC Specialist (Hybrid In Ft. Lauderdale, MUST BE FL RESIDENT)

About the Role

Key Responsibilities

• Lead The Client To Success: Be their main point of contact. Ensure our company's efforts are aligned with meeting their goals. Guide clients with data, rapport, and the foresight of your Google Ads experience.
• New Account Onboardings: Actively lead the onboarding process and kick-off call.
• Own Their Success: Take accountability and ownership over the state of the account under your management (ensure it's built to and performing to your standards).
• Strategy: Maintain a cohesive account strategy to drive client goals. Monitor and manage account performance. Propose new ideas to continuously improve performance.
• Campaign Optimization: Analyzing key metrics and implementing changes to drive desired KPIs towards successful client outcomes.
• Ad spend/Uptime: Manage accounts and budgets to pace properly (not exceeded, underutilized, or abruptly interrupted).
• Tracking: Set up or guide developers to set up conversions. Monitor regularly that all conversion tracking is complete, accurate, and remains properly functioning.
• Reporting: Schedule and lead reporting calls, provide client reports as requested, keep the internal team informed of issues, challenges, and wins.
• Project Management: Ensure client requests are executed and reflected in PM system, create/update client meeting agendas, and create tasks as needed to upkeep accounts.
• Process Improvement: Create/improve processes and systems (checklists, SOPs, How-to videos, templates, etc.)

Requirements

• High proficiency in Google Ads (20+ accounts managed), preferably in an agency environment.
• Experience managing 30-40+ accounts hands-on is strongly encouraged.
• Deep understanding of Google Ads Editor and Google Analytics/GA4.
• Analysis skills with Excel or Google Sheets, primarily functions and pivot tables.
• High comfort with Google Ads and Google Analytics/GA4.
• Understanding of performance metrics like CPC, CPM, Conversion Rate, CPA, and ROAS, and how to impact them.
• At least 5 years of experience with Google Ads.
• Location: Florida (Required).
• Work Location: Remote.
• Application questions indicating experience with Google Ads accounts, Excel/Sheets, and residency in Florida.

Nice to Have

• Experience working with pivot tables in Excel or Google Sheets.
• Experience in an agency environment managing multiple accounts.

Qualifications

• Microsoft Excel skills
• Google Tag Manager experience
• 5 years of experience with Google Ads

Benefits & Perks

• Health insurance
• Dental insurance
• Life insurance
• Paid time off
• 401(k) and 401(k) matching
• Professional development assistance
• Referral program
• Retirement plan
• Equipment provided: Laptop, dual monitors, camera, and bonus/convenience equipment