Senior Search Engine Marketing Consultant (SEM)

About the Role

Key Responsibilities

• Manage all aspects of search marketing campaigns from strategy and setup through optimization and reporting.
• Develop keyword strategies, audience targeting frameworks, and landing page alignment plans.
• Execute and oversee hands-on implementation across Google Ads, Microsoft Ads, and Search Ads 360.
• Interpret performance data, deliver actionable insights, and present findings to business stakeholders.
• Accurately manage financials including forecasting, pacing, and budget reconciliation.
• Identify campaign challenges and lead the development of strategic solutions.
• Foster collaboration across business lines and internal teams to encourage knowledge sharing and consistent execution.
• Ensure adherence to firmwide protocols and best practices for paid media.

Requirements

• 5+ years of experience managing large-scale, acquisition-focused search marketing programs (agency experience preferred).
• Proven success executing high-quality campaigns for well-known brands; experience in regulated industries (e.g., financial services or pharma) is a plus.
• Proficiency with Google Ads, Microsoft Ads, and Search Ads 360.
• Familiarity with third-party tools such as Adobe, Marin, or other search management platforms.
• Google Ads certification.
• Strong analytical skills with the ability to translate data into strategic insights.
• Advanced Excel and PowerPoint skills; working knowledge of MS Office Suite.
• Excellent communication, time management, and multitasking abilities.
• Self-starter with strong critical thinking skills and a proactive, solution-oriented mindset.
• Ability to collaborate across departments and engage confidently with stakeholders at all levels.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning Education Reimbursement
• Ongoing Training & Development