Senior Search Marketing Manager

Chewy

Plantation, FL

Full Time

Senior

2 days ago

Job Description

About the Role

Chewy is seeking a highly motivated, results-oriented, and analytical Senior Search Marketing Manager to join our exciting and fast-paced company in Boston, MA, Plantation, FL, or Minneapolis, MN. As a Senior Search Marketing Manager, you will own one of the largest categories in Chewy, responsible for crafting, handling, and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones. The role requires quick learning, fast execution, experimentation, and decision-making based on business impact, combining marketing, technology experience, business judgment, and technical proficiency.

Key Responsibilities

Own project work and support key projects owned by team members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.
Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
Keep search campaigns up to date with the latest information from the site, internal partners, and industry trends/insights.
Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
Build new relationships and work in parallel with other subject areas at the company.

Requirements

Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area.
6+ years of experience in paid search, preferably in e-commerce or performance/direct response.
Hands-on experience setting up and evaluating performance of a Shopping Campaign/Pmax Campaign using Feed within the last 3 years.
Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard.
Intermediate experience in Microsoft Excel.
Ability to analyze large datasets to gain insights and make confident recommendations.
Strong mathematical, analytical, and interpersonal skills (written and verbal).
Experience with A/B and multivariate testing and specific actions taken as a result.
Ability to work collaboratively with marketers, product managers, and engineers.
A tenacious attitude for learning and tackling new challenges, with an entrepreneurial/self-starting mentality.
Proven interpersonal skills and ability to work independently with a backlog of projects and tasks.
Flexibility for periodic travel.