Paid Social Ads Specialist (Meta & TikTok)

About the Role

Key Responsibilities

• Lead the end-to-end management of all paid campaigns on Meta and TikTok for SheMed US.
• Build and optimise campaigns to drive conversions while maintaining efficient CAC.
• Conduct A/B testing of creatives, copy, and audiences to identify high-performing strategies.
• Monitor campaign performance daily and adjust budgets, bids, and targeting as needed.
• Partner with the creative team to brief and review ad assets (video, static, and UGC).
• Collaborate with the data team to ensure accurate conversion tracking and reporting.
• Create and develop new initiatives to build unique partners and markets.
• Track performance metrics and optimise partner incentives and commissions.
• Develop niche and broad audience strategies tailored to US market demographics.
• Implement and optimise retargeting campaigns for maximum efficiency and impact.
• Map campaigns across the funnel (TOF, MOF, BOF) and ensure cohesive messaging.
• Produce regular performance reports highlighting learnings, wins, and opportunities.
• Analyse customer journey data to identify drop-offs and optimise conversion paths.
• Provide actionable insights to leadership to inform budget allocation and future strategy.

Requirements

• Hands-on experience running high-budget Meta and TikTok campaigns, ideally in healthcare or regulated industries.
• Strong analytical skills with expertise in tracking (server-side, UTMs, pixels).
• A test-and-learn mindset with proven success in scaling paid social campaigns.
• Excellent understanding of funnel strategy, creative testing, and audience segmentation.
• Ability to balance creativity with compliance in sensitive health categories.
• Strong communication skills and a collaborative approach to working with cross-functional teams.

Nice to Have

• Experience in healthcare or regulated industries.

Qualifications

• Experience with social media marketing strategy development.
• Knowledge of data reporting and digital marketing budget management.
• Familiarity with TikTok Marketing analytics.

Benefits & Perks

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with a Company match.
• Opportunity to work with a pioneering team in women's health/healthcare technology.
• Professional development and continuing education opportunities.