Paid Social Analyst

About the Role

Key Responsibilities

• Effectively manage a portfolio of key accounts and drive consistent performance results
• Assist department leads with onboarding new accounts and product launches as needed
• Independently lead client discussions regarding product performance
• Help to deploy the implementation of new department initiatives and best practices
• Facilitate and build quarterly case results
• Mentor and assist department leads with training
• Assist other social media analysts with task completion, client calls, and internal strategy meetings
• Identify areas of opportunity for both external client(s) and internal department
• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Troubleshoot and resolve technical issues and/or additional client concerns
• Manage budgets of social media campaigns following budget pacing protocols
• Verify that every campaign and ad meets standards and compliance guidelines
• Maintain high attention to ad copy, logos, graphics, budget, and scope of work
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds
• Demonstrate a deep understanding of inventory feeds and utilization
• Analyze and report on performance metrics in Ads Manager and Google Analytics
• Develop analytical skills and complete mid-month and end-of-month reporting
• Ensure activities align with automotive industry compliance standards
• Log activities regarding account updates throughout the month
• Utilize basic Photoshop/Canva skills to modify logos and images
• Monitor review platforms to manage online reputation
• Stay updated on automotive industry shifts, social media trends, and best practices
• Conduct A/B testing to enhance social media strategies
• Maintain Google Analytics and Meta Certifications
• Engage in Facebook Blueprint courses to stay current on policies and trends

Requirements

• Minimum 3 years of experience in Facebook Ads Manager
• Experience with platforms such as Photoshop, Canva, Google Analytics, etc.
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• High attention to detail with the ability to manage multiple projects simultaneously
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Nice to Have

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
• Experience in LinkedIn, TikTok, Twitter Ad Management
• Meta Blueprint Certified in Media Buying or Media Planning
• Experience in automotive, medical, legal and/or e-commerce verticals
• Agency experience
• Paid Media Experience

Qualifications

• Relocate before starting work (Required)

Benefits & Perks

• 401(k) 3% Match
• Dental insurance
• Food provided
• Happy hour
• Health savings account
• Paid parental leave
• Paid time off
• Vision insurance