Paid Social Coordinator

Moroch & Partners

Dallas, TX

Full Time

Mid Level

57k-69k

21 days ago

Job Description

About the Role

The Paid Social Media Coordinator will play a key role in developing and executing paid social media campaigns for Moroch Partners and its FOCs. This position requires a strong understanding of paid advertising platforms, data analysis, and will assist in the development of full funnel strategies that support a multitude of brands with different business goals and objectives to drive results.

Key Responsibilities

Proven experience with major Social Media platforms including Meta & Instagram Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads, etc.
Ability to set up, manage, and optimize paid social media campaigns across various platforms.
Troubleshoot campaign set up, performance, and pacing fluctuations.
Tag management, brand safety set up a plus.
Experience with pulling data from social media advertising platforms and other analytics tools to measure campaign performance and generate insightful reports.
Strong writing skills to craft compelling ad copy for social media platforms.
Manage and optimize paid social media budgets.
Co-manage media vendor delivery reporting and execute campaign reconciliations on a monthly/quarterly basis.
Knowledge of current social media trends and best practices.
Proficiency with social media management tools, ad server platforms, and basic understanding of HTML and CSS (a plus).
Basic knowledge of Excel and ability to craft simple pivots and compile standard and combo graphs/charts.
Use formulas such as vlookup, xlookup a plus.
Excellent written and verbal communication skills to collaborate with internal and external stakeholders.
Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
1-3 years of experience in paid social media advertising (or equivalent through demonstrably successful campaigns).
Proven track record of creating and managing successful paid social media campaigns.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Excellent attention to detail.

Nice to Have

Experience with HTML and CSS.
Travel availability up to 10% for internal or client meetings.
Local in the Dallas, TX area or open to remote work.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Working at Moroch & Partners

Moroch has been the multi-unit and franchise marketing experts since 1981. Headquartered in Dallas, TX, the company emphasizes building brands through local market insights, strategy, multicultural understanding, data, and creativity. Moroch is committed to building a diverse and inclusive workplace and values humanity, diversity, integrity, tenacity, curiosity, and collaboration.

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